A professional designer costs money, and involving another person will just complicate things. Your friend has a computer, and knows a thing or two about making things pretty, so you can just hire them for your design job, right?
The reality is that design – particularly when it comes to branding – is a complex part of a crucial process for your business. Simply put, there are times when hiring a professional is the only way to do things properly.
But how do we recognise the need to hire a professional, and where do we draw the line? Here we look at the signs for when to hire a professional designer.
If it’s something you’ve never done, or done very little of…
…it probably means you should leave it to a professional.
Good design is not as easy as it looks, nor is it merely about the way things look. Professional designers have a deeper understanding of branding, marketing, communications, and user experience than anyone else.
If a DIY or amateur job looks good to you straightaway, this might actually be a red flag. An experienced designer will have a more critical approach, as well as a keen eye for details which you might be missing.
Say you did go for it yourself, or you hired an amateur to land a hand. A good rule of thumb is that if you have more than three faults looking at you, it’s time to call up an experienced designer.
Ask yourself the basics: are you sure about your logo? If so – are you taking too many liberties with the colour scheme in other areas, straying away from the design of your logo? Are you consistent? Can your mother make her way through the layout of your website? Did you start out on paper?
If you’re finding trouble with these vital aspects of good design, or if you’re struggling to plan what you’re doing and find yourself using too few resources – it might be time to accept defeat.
To really understand whether you should invest in a professional designer, you need to ask yourself one question: how much do you value your business?
A DIY or unpaid job means less accountability, (probably) less experience, and lower quality work. If your company or project is important to you, as it should be, it pays off to invest in a professional. This will ensure the best results – boosting your performance while saving you time and money in the long haul.
Don’t undervalue your worth. A professional designer can help you strengthen your brand and drive your audience straight to you. Even if it’s just for consultancy, it’s pretty much always worth it to get in touch with a designer. Contact us today on [email protected] for some advise.