Twistees – Malta’s iconic snack for over 50 years

  • Branding
  • Creative Direction
  • Design
  • Packaging
  • Twistees Malta
  • 08/01/2024


With a legacy spanning over 50 years, Twistees Malta has become an iconic snack, beloved for its distinctive twisted shape and satisfying crunch. Its history is interwoven with the culinary culture of Malta, making it a timeless and cherished treat for locals and visitors alike. The snack’s enduring popularity reflects its status as a cultural emblem, symbolizing the joy of snack-time traditions on the island.

The Rebrand

After more than 50 years in the market, Twistees recognized the need to stay competitive in the dynamic landscape of the food and beverage industry. In response to the rapidly evolving market trends, a strategic rebranding initiative was undertaken. This comprehensive makeover ensures that Twistees not only meets contemporary standards but also competes effectively with emerging products. The new look exudes a polished and modern aesthetic, aligning with current market expectations. Importantly, the brand retains its inherent recognition, allowing it to remain deeply connected with the older generation, preserving the rich history and nostalgia associated with Twistees. This thoughtful balance ensures that Twistees remains a timeless and relevant choice in the ever-changing world of food products.

The Famous Mascot!

The enduring presence of the Twistees mascot has transcended time, gracing tattoos and various designs. During the refinement process, meticulous care was taken to enhance the mascot subtly while preserving its original essence. This approach ensures consistency for permanent artistry, honouring the enduring connection that individuals have formed with the timeless and iconic Twistees mascot, whether on a local or global scale.

Upcoming Chapters

Established in 1975 by Mr. Ray Calleja, Twistees holds a special place in the heart of the locals, celebrated for its unique and pioneering qualities. As one of the first snacks to be baked rather than fried, Twistees has remained committed to maintaining its original promise of using no artificial ingredients or colourings. As a family business, upholding these commitments is paramount, fostering trust and loyalty among returning customers. With a vibrant new branding and a colourful palette, Twistees is poised for a bright future. This revitalised identity not only positions the brand for continued success but also opens avenues for the introduction of exciting new flavours and substantial growth.

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